Here at Seed People’s Market, transparency is of the utmost importance to us when looking at brands to partner with. We seek to curate a store that fits in with our mission of minimizing the garment industry's negative impact on the planet. Outerknown is a company that we can carry with confidence, knowing they are playing their part in shifting the global industry towards sustainability.
A Shifting Tide
World Surf League Champion, Kelly Slater, and renowned designer, John Moore, birthed Outerknown out of a desire to create a surf inspired clothing line without having detrimental effects on the very oceans and planet that they call their home.
"We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way." - Kelly Slater
Introducing ECONYL Technology
There are more than 640,000 tons of floating, abandoned fishing nets in our oceans, known as Ghost Nets. These nets are a threat to sea life and global ocean quality. Recently however, new technology is allowing for the breakdown and regeneration of fishing nets into fabrics for clothing.
Italian based group Aquafil provides incentives for fisherman to turn in their nets instead of improperly disposing them or dumping them into our waters. With these nets, Aquafil combines other pre and post consumer waste fabrics to create an innovative top of the line nylon yarn - ECONYL®. With this closed loop regeneration system, Aquafil can breakdown and rebirth the nylon an infinite amount of times.
“By collecting the fishing nets that are regenerated into ECONYL® products, we lessen our environmental impact while also cleaning up the oceans that we love so much – and that unique commitment to sustainability is central to who we are as a company” – Kelly Slater
The Evolution Jacket
Through Outerknown's partnership with Aquafil, they have implemented the ECONYL® technology into a number of their products. One of those products is The Evolution Jacket, a water resistant PFOA-free DWR outer-layer, features 100% ECONYL® nylon twill, 100% recycled polyester fill, and 100% recycled PET lining.
The high performance jacket carries with it a deep respect for the environment and we are proud to offer it at SEED Peoples Market. Come shop the Outerknown Collection and feel confident that the clothes you are choosing are making a positive impact on the planet.